Natural Cosmetics & Clean Beauty: A Quality Choice

The world of natural cosmetics has made great strides. 
It’s no longer a synonym for compromise, but for research, performance and ethics.

And while the term “clean beauty” is everywhere, it risks losing its meaning. In this article, we’ll share what it really stands for — no marketing fluff, just substance — and why Urbanic made a radical, award-winning choice.

What Clean Beauty Really Means (and What It Doesn’t)

Clean beauty was born as a response to a growing question:

What am I putting on my skin every day?

But beware: removing the “bad guys” isn’t enough. Clean doesn’t just mean “silicone-free” or “paraben-free.” It means intelligent formulas that combine:

• dermatological safety
• environmental respect
• proven efficacy (backed by data and feedback)

Next-Generation Eco-Bio: Green, but Hi-Tech

Modern natural cosmetics aren’t rustic — they’re sophisticated. Urbanic carefully selects plant-based ingredients, but not just any:

• standardized and biotech extracts (ferments, cellular waters, micro-encapsulated actives)
• non-comedogenic oils and butters, suitable for combination skin
• multifunctional actives such as bakuchiol, centella asiatica, and phytosqualane

Tech highlight: we use 100% natural fragrances, obtained with gentle distillation methods.

What We Avoid (by Choice)

Urbanic is 100% cruelty-free, but we go further:

• No silicones (even “light” versions), PEGs, or petrolatum
• No microplastics or non-biodegradable polymers
• No “greenwashing ingredients” (like harsh surfactants disguised as natural)

Awards & Recognition: The Beauty Shortlist Awards

The Beauty Shortlist Awards are independent, transparent and global. No sponsorships. No paid entries. Just evaluation based on quality, ethics and performance.

Urbanic has been honored in several categories, including:

• Best Eye Cream for Mature Skin 2025: Eye Lift
• Best Toner 2023: Hero
• Best Pro-Collagen Face Cream + Best Blue-Light Protection Product 2023: Velvet
• Editor’s Choice: 2022 Kashi, 2023 Lift and Baku, 2025 Eye Repair

A series of awards that make us proud — and even more motivated.

How to Navigate: Urbanic’s Tips

Reading an INCI list isn’t always easy, but small signs help:

• Look for active ingredients high on the list
• Avoid “empty” formulas full of synthetic emollients
• Check the brand’s transparency, not just the words

Clean & Green are not labels, but a true formulation philosophy. Urbanic was born from this: creating conscious, effective skincare that feels beautiful to use — and that genuinely respects your skin and the planet.

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