Smart skin chooses well: 5 essential steps to (re)start your skincare with Urbanic

Introduction

There’s no such thing as magic formulas—but there are formulations that come very close. Urbanic Cosmetics was born from a simple question: what if natural skincare could also be ultra-performing, sensorial and crafted down to the finest detail?

Each product is designed to be effective, but also gentle: our formulas are vegan, cruelty-free, dermatologically tested and rich in high-quality plant-based actives, many from organic farming whenever possible. Sustainability isn’t a trend for us—it’s a concrete practice. You’ll find it in our recyclable packaging, our short supply chain, and in the belief that respect begins with what we choose to put on our skin.

In this article, we’ll walk you through 5 essential gestures to start (or restart) your skincare routine with intention, results and just the right amount of narcissistic pleasure. No greenwashing sermons, just products that work. Even on the most skeptical or tired skin.

1. Start with a gentle gesture

Never underestimate the power of cleansing—especially when it also feels like a treat.

Recommended product: Tokyo Cleanser – Cream Cleanser & Mask.

Why you’ll love it: it cleanses gently while hydrating. And if you have five extra minutes, leave it on as a quick mask. Your skin will thank you.

Pro tip: want to try before committing? Go for the travel-size format in the Urbanic Pink Beauty Kit.

2. Give your skin something to drink

Toners aren’t filler. Ours is an active formula that performs like a serum.

Recommended product: Hero – Antioxidant Essence Toner.

What’s inside: Peony extract, hyaluronic acid, vitamin C, carotenoids and ingredients that boost your skin’s natural defenses. No stinging, no residue. Just refreshing, protecting, toning care.

3. Eyes: the real age spoiler

Neglecting the eye area is the first mistake we all make. Urbanic offers three smart, targeted and complementary treatments.

Recommended products: Eye Lift – Illuminating Eye Cream with instant tightening effect, Eye Repair – Intensive Nourishing and Regenerating Eye Cream, Eye Glow – Regenerating, Hydrating and Decongesting Eye Patches.

How to use them: Eye Lift is perfect in the morning for a bright, firm look. Eye Repair is ideal at night, when skin needs deep nourishment and relief. Eye Glow patches are your go-to for an instant boost before an event or after a rough night. The perfect trio for a fresh gaze—even after endless days.

4. A cream is never just a cream

It shouldn’t be heavy—but it shouldn’t vanish either. Urbanic believes in smart textures.

Recommended product: Velvet – 24H Pro-Collagen Face Cream with Niacinamide.

Why it works: it boosts elasticity and evens out your complexion. Perfect if you’re after a firm, toned and velvety-soft finish.

5. Glow on demand

The product that makes everything look better. No grease, no overkill. Also great for combination and acne-prone skin.

Recommended product: Baku – Regenerating Oil Serum with Bakuchiol.

Why use it: seals your routine, brightens, nourishes. You can even mix it with your moisturizer.

Bonus Track: The Pink Beauty Kit

Want to discover Urbanic without committing to full-size formats? There’s a smart, elegant way to begin. The Pink Beauty Kit Urbanic Skincare – 3 travel-size products + sleek gift-ready box.

Conclusion + Promo

Urbanic is for those who want real results—without compromising on texture, ingredients or beauty. Choose to start over well. Or to continue better.

🎁 Use code SKINSTART10 for 10% off your next order!

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