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YOUR PERFECT BEAUTY ROUTINE STARTS HERE

/ SMART CLEAN SKINCARE /

URBANIC

#1 / NATURAL & HIGH TECH

Nature meets Science. Up to 100% ingredients of natural origin with latest generation biotechnological active ingredients for maximum results.

#2 / EFFECTIVENESS & COMFORT

The exclusive and advanced formulas, the light natural fragrances and the sensoriality of the textures have been designed to transform the skincare routine into a special moment.

#3 / SMART AGEING

A winning strategy: rebalancing the microbiota, stimulating cell regeneration and protecting the skin from oxidative stress to improve its appearance and slow down skin aging processes.

#4 / CRUELTY FREE & VEGAN

We love animals! No animal testing and no ingredients of animal origin.

#5 / MADE IN ITALY

From the formula to the final product. A high quality supply chain that exploits the excellence of our territory.

#NEWPRODUCTALERT

SOMETHING NEW IS COMING

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NIACINAMIDE /

HYALURONIC ACID /

GOLD /

FLASH EYE RECOVERY HYDROGEL PATCHES

EYE GLOW

15 mins. for a smoother, fresher and more radiant eye contour area.

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GLOWY SKIN: THE PERFECT COMBO

LIFT & BAKU

BUY THE FEATURED PRODUCTS

BakuBaku
Baku Sale price€62,00
LiftLift
Lift Sale price€86,00
BakuBaku
Baku Sale price€62,00
LiftLift
Lift Sale price€86,00
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STEP 1

CLEANSING BECOMES TREATMENT

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MAGAZINE

Bakuchiol vs Retinolo

Bakuchiol vs Retinol

Retinol and bakuchiol are both skincare ingredients known for their anti-aging properties, but they have some key differences. Here's a comparison. Source Retinol is a synthetic form of vitamin A, ...

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Perché introdurre un olio viso nella tua skincare routine?

why must I use a face oil in my skincare routine?

Using a face oil in your skincare routine can offer several benefits, although it's important to note that whether you should use one depends on your skin type, concerns, and personal preferences. ...

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Ready to Glow! 15 minuti...

Ready to Glow! 15 minutes...

Eye patches are an intensive, quick and practical treatment to take care of the eye contour, to help cancel signs of tiredness and prevent and fight the blemishes typical of this area of ​​th...

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CLEAN BEAUTY

AWARD-WINNING SKINCARE

CRUELTY FREE & VEGAN

INDIPENDENT

MADE IN ITALY