about us


URBANIC is urban + organic, a synthesis of our way of being and our lifestyle but also our vision for cosmetics, after more than ten years of research and experience in the beauty world. We have developed our products following three fundamental principles: quality, effectiveness, and comfort.

  • • High quality ingredients.
  • • Small-batch production to ensure maximum freshness.
  • • High concentrations of active ingredients, and research into the synergies that make them even more powerful.
  • • Original formulas made with eco-friendly and skin-friendly ingredients, gentle on all skin types and on the environment.
  • • Maximum comfort and an enjoyable sensory experience.


At URBANIC, we're very picky and demanding. That aspect of our personality means we pay extremely careful attention to getting even the tiniest details just right. Our products are designed to offer you a solid routine supporting the balance and well-being of your skin, helping it respond quickly and effectively to daily exposure to pollution, stress, and external aggressors.

Urbanic is Smart Clean Skincare. For us, that means versatility, transparency, safe and organic ingredients, and care for the environment.


All URBANIC products are cruelty-free and not tested on animals (in line with European regulations). They are also all vegan, meaning they contain no ingredients of animal origin.

URBANIC respects the environment. Our products are biodegradable and free from harmful and toxic chemicals like PEG, parabens, petrolatum, SLS, SLES, formaldehyde, silicones. Our packaging uses recyclable materials and FSC and EU Ecolabel certified paper.

Our lab collaborates with the major Italian universities and uses eco-sustainable production processes. The energy used comes only from renewable sources located 100% in Italy and CO2 emissions are offset (Lifegate Energy project).

URBANIC supports Sea Shepherd. Part of revenues from sales is donated monthly to Sea Shepherd Italy in support of marine ecosystem protection campaigns. Founded in 1977 by Captain Paul Watson, Sea Shepherd is an international non-profit organization whose mission is to stop the destruction of natural habitat and the slaughter of wildlife in the world's oceans in order to conserve and protect the ecosystem and the different species.

logo Sea Shepherd


The Beauty Shortlist Awards 2022:

KASHI Editor’s choice
CITY PURE Commended

beauty short list awards

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